Content marketing trends are always changing. When we talk about content marketing trends, we mean how it evolves.
Some trends come and go quickly, while others stick around for a while. And some trends come back again (like vintage and retro).
What worked in 2022 might not work in 2023. The landscape is constantly changing, so staying on top of the latest trends is crucial.
Following are a few content marketing trends to keep in mind when planning your content strategy for 2023.
1. Repurposing Content
When it comes to trends in content marketing, repurposing content is one to follow.
Repurposing content allows you to:
- Re-use content on different channels, like email and social media
- Re-package one form of content to other forms/ formats
- Drive non-search traffic to the content – and to your website
- Support other content marketing efforts, like updating old content
If you’re planning to repurpose your content then just don’t copy and paste. Rather take a part necessary from the entire content that best suits the channel. For example, if you just published a 1000-word blog post, you could trim the content to 200 – 300 words to post via email and invite people to view the full post to learn more. In addition, you could even attach a video that summarizes the post to appeal to audience members that prefer watching over reading.
2. Interactive Content
With interactive content, you can attract your target audience’s attention and have them stay on your web page longer. In addition, such content engages visitors, allowing you to gain valuable insights about who they are and what they need. In turn, you can use the insights you gather to target them, create leads, and even convert those leads into sales.
Research indicates that interactive infographics provide quick information and guidelines for potential and existing users.
With the rise of artificial intelligence (AI), interactive content will only become more popular. Use AI to create more personalized content experiences while making content more interactive and engaging.
For example, create a quiz with personalized questions tailored to the individual user with the latest AI technology.
3. Video Content
One of the biggest content marketing trends for 2023 is utilizing video. Videos are one of the most effective forms of content your business can use to engage your audience.
You can create numerous types of videos for your audience, including:
· Informational videos
· How-to or explainer videos
· Live videos
· Webinars
Try telling a story or sharing an interesting fact to get your audience invested in your video content.
Put your most important information first. People have short attention spans and may not watch them till the end.
You should also make your videos mobile-friendly and stick to a posting schedule. If you post consistently, then your audience will know when to expect your videos on a certain day each week. This helps keep them coming back to your videos and engaging with them.
4. Audio Content
Audio content is creating its importance with people due to the ease of learning it provides with the effort similar to listening to music. Audio content is also emerging as a form of content with no unnecessary conversations generating greater audience engagement.
Podcasts, audiobooks, and audio advertisements are all making their way into the marketing world and work smoothly for social media optimization. Audio content has been steadily increasing in popularity in recent years, and it will remain one important option to include in your 2023 content marketing strategy.
5. Voice Search
Screenless search is something that millions do every day. They simply ask their digital assistant a question without needing to look at a smartphone or PC. Voice search is growing.
Voice search is classified as conversational content and is an effective option when multitasking. Voice-based searches are more popular for local searches, and voice-based chatbots are becoming more popular as they help with faster responses.
6. Virtual Reality (VR)
The future of digital transformation lies in virtual reality. The possibility of 6G is emphasizing the creation of a highly detailed VR world.
By providing 360-degree simulation, VR may greatly simplify manuals and tutorials.
VR allows you to demonstrate to users what you offer. That will likely be more rewarding and easier for your target audience to understand and believe since they’ll see and virtually experience what you offer instead of hearing mere narratives. For instance, your real estate company is trying to sell a property. What other way is best suited for showing the interior of a home than leveraging a virtual reality tour?
7. Influencer Marketing
Influencer marketing has been a source of great results for brands. The buyers rely on that social proof more than any other influencing factor.
The crux of influencer marketing will remain the same. The difference will be in how you use it. Brands now seem to be shifting from quantity to quality.
Influencer marketing is especially effective because it helps you reach an audience you may not be able to get otherwise. It’s also a more cost-effective marketing method, as you don’t have to spend as much money to promote your brand.
8. Optimizing Content for Search Engines
Search Engine Optimization (SEO) continues to be one of the trends shaping content marketing even in 2023. By creating search engine optimized content, you can increase the ranking of your brand’s web pages on search engine result pages.
Your content creators must stay updated about what Google and other search engines recommend for a better ranking. Generating unique, good-quality, and informative content while fulfilling the Google algorithms can increase your brand’s user conversion rates.
9. Long-form Content
In a world full of people with no time, it turns out they are not so hasty while making a purchase decision. People respond positively to authoritative content and long-form content is best for building authority for your services.
Besides this, long-form content can give more information, keywords, and backlinks. It also reflects the credibility and expertise of the brand.
Even with the diminishing attention span, the relevance of long-form content is not reduced and hence is a must for your 2023 content marketing strategy.
As you can see, content marketing is here to stay. Creating high-quality content takes time and effort. There are many content marketing trends for 2023 that you can start following now. The most important thing is to keep your audience in mind and craft something useful, informative, and engaging for them. With the correct strategy, you can deliver the right content which will help you to be unique in this competitive market and achieve your business goals.
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