If you are like most other performance marketers, you are always on your toes to adjust to the new digital advertising ecosystem, as it becomes more difficult to achieve and measure the real results. To help improve ad performance and to use machine learning in this new environment, Meta has developed Performance 5 – a […]

Real estate lead generation is the life force behind a successful real estate business. And a consistent inflow of leads without having to make cold calls is every real estate agent’s dream. According to the National Association of Realtors, in 1981, 22 percent of home buyers read newspaper ads to find a home. In 2016, […]

What if your paid advertising could reach audiences in the moments when they’re ready to discover new products and services? Google Discovery ads are making it possible. Let’s have a look at how you can use discovery ads for lead generation. You have a product or service you want to promote – what do you […]