Marketing is targeted towards whom? The customers, right? Then knowing your customer really well is a must if you want to make your marketing work. Understanding psychology and incorporating factors of human behavior into marketing strategy bring valuable insight to the consumer decision-making process. Understanding why people like what they like, hate what they hate, […]
A high converting landing page for a brand is like a killer resume for a job seeker. The potential taker gives it a glance for a few seconds and decides whether to move ahead with the positive next step or dump it and move away! In both cases, the potential taker has the need and […]